In a world that is volatile, uncertain, complex, and ambiguous, the key to inspiring and leading an organization is having a purpose, a Massive Transformative Purpose (MTP), which is the distilled essence of why the organization exists. An MTP is audacious, transformational, and global in scope, and is not a vision statement, mission statement, or marketing slogan. An MTP drives all of an organization’s efforts and unites its workforce, serving as a filter and guide for all decisions and activities.
Maintaining unity, focus, and drive in a remote work environment is possible with an MTP, which is the soul of the organization that ignites passion in individuals and groups and helps to form a community. An MTP is also a reason why customers choose a company’s products or services. An MTP can also be applied to personal goals, keeping individuals focused and helping them say no to distractions.
The world needs purpose-driven organizations that take a stand for improving the world we live in while adding value to its customers and society at large. A well-formulated MTP is fundamental to the success of every Exponential Organization, guiding all decisions and activities while serving as a true NorthStar for the organization.